Sportswear, with its focus on performance, durability, and comfort, presents unique challenges in its quest for achieving sustainability. With @kimkardashian's @skims becoming the NBA's official underwear, let's talk about how some brands break through the challenges and push the boundaries of sustainable sports fashion while others lag behind.
Recycled materials like Econyl and Recycled Polyester enable the clothing to reach the same technical needs without using virgin oil.
High-quality sportswear can be made with the same level of durability. Brands like Oysurf, Velocio, and Pressio demonstrate its endless possibility.
Embracing sustainability requires a shift in mindset, from viewing it as a burden to recognizing it as an opportunity for innovation, growth, and responsible stewardship of our planet.
Technical demands make synthetic materials like polyester and nylon common, but that doesn't mean it's not possible to find sustainable alternatives.