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  • Writer's pictureFatimah El-Rashid

Brands That Prove Sustainable Fashion Isn't Boring

Sustainability is becoming an increasingly important issue in today's world, and the fashion industry is no exception. However, many people believe that sustainable fashion is boring and unstylish, but this is simply not true. In fact, sustainable fashion can be just as fashionable and stylish as traditional fashion, if not more so.

One of the biggest misconceptions about sustainable fashion is that it only offers limited options, but in reality, the sustainable fashion industry has exploded in recent years, with more and more designers and brands embracing sustainable practices. From eco-friendly fabrics like organic cotton, linen, and hemp to upcycled and recycled materials, sustainable fashion offers a wide range of options that are both fashionable and eco-friendly.

Moreover, sustainable fashion is not just limited to a certain style or aesthetic. In fact, sustainable fashion can be just as diverse and trendy as any other fashion style. Many sustainable fashion brands and designers offer unique and creative pieces that are not only stylish but also functional and comfortable to wear. From bohemian-inspired dresses to streetwear-inspired designs, sustainable fashion has something for everyone.

In addition to being stylish and fashionable, sustainable fashion is also a responsible choice. The fashion industry is known to have a significant impact on the environment, with the use of pesticides and synthetic fabrics contributing to pollution and climate change. By choosing sustainable fashion, you can reduce your environmental impact and contribute to a healthier planet.

Another advantage of sustainable fashion is that it can be more affordable in the long run. While sustainable fashion may have a higher upfront cost, the quality of the materials used means that sustainable fashion pieces tend to last longer than fast fashion items. In the long run, this means that you'll need to buy fewer clothes, saving you money and reducing your environmental footprint.


Colourful streetwear with surf- and skate-inspired designs.


Stylish, classic denim wear with a twist of sculptured details.


Deadstock repurposed in colourful styles that ignite confidence.


Activewear meets business casual with innovative material use.


Bold prints and colours inspired by the designer's travels.


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