Greenwashing makes it impossible for sustainable brands to compete in the digital advertising space. That's why SHADE helps sustainable brands directly reach their target customers while they shop. 

Our BETA launch is coming soon and we'd love to work with you.

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How SHADE works:


Customers shop as usual

Your customers browse any shopping website for clothing and acceessories.

Greenwashed brands, flagged

Your customers know if a product is from an unsustainable brand before adding to cart.

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Surfacing sustainable fashion

It's your time to shine! SHADE recommends your products as sustainable lookalikes.